How to Level Up Online: Keyword Strategies
We all know keywords are important. To meaningfully appear in Google’s search results, you need to focus your site’s content on the topics and search queries that are valuable to your business and...
View ArticleThe Relationship Between Keywords and Topics: How to Generate Engaging Content
Over the past few weeks, we’ve discussed how to generate keywords, the tools that can help you do so, and some ways to take your keyword research to the next level. Today, we’ll explore the...
View ArticleGBP DIY Video Series – October Recap
It has been an exciting few weeks for us here at Wikimotive. We launched an all-new video series featuring Support & Special Projects Manager Josh Billings. In the series, Josh takes us through the...
View ArticleThe Importance of Managing Your Google Business Profile Reputation
Your Google Business Profile is one of the most impactful online tools your business will have at its disposal. It’s a one-stop shop for potential customers to get high-level information about your...
View ArticleGBP DIY Video Series – November Recap
Last month, Josh covered a number of Google Business Profile (GBP) basics, from how to log into your account to how to get verified. This month, he dove even further into the deep end to teach you how...
View ArticleMove Forward (Or Fall Behind): The Evolution of Automotive Marketing
In the ever-changing landscape of automotive sales, car dealerships are increasingly turning to specialized marketing agencies to fuel their success. As the industry embraces the digital era,...
View ArticleGBP Listings | Identification & Creation
ShareThis week, we’re covering 2 topics: identification and creation. Now, in this series, we’re basing everything on the specific standards set by Google for dealerships like yours. Why? By adhering...
View ArticleGBP Listings | Verification
ShareLast week, we covered the identification and creation stages of managing your GBP listings. In doing so, we covered the difference between claiming & creating a listing, then left off at the...
View ArticleGBP Listings | Entering Business Information
ShareGet comfortable, and make yourself a snack, friends…because this topic is a big one, in terms of both importance and scope. At this point, we’re going to assume you’ve already created or claimed...
View ArticleGBP Listings | How to Properly Nest Departments
Share“Department nesting”… what is it? It’s the act of making sure that Google is aware that the various department listings you’ve created are associated with your dealership’s primary sales listing....
View ArticleGBP | The Importance of Reviews
ShareDo you want the good news or the bad news, first? The good news is that this is a relatively short episode. The bad news is, when it comes to how you rank in local search, it really does matter...
View ArticleGBP | Questions & Answers
ShareHere we go, another quick one. Your customers have questions. You have answers. Pretty simple right? Here’s the thing, though…other people have answers to, and Google gives them the means of...
View ArticleSurveying the AI Landscape: A 2023 Update for Automotive Dealers
ShareAs we prepare to say goodbye to 2023, there’s one thing that we know is coming with us into 2024: artificial intelligence (AI). With its growing force of chatbots, image generators, and tools, the...
View ArticleGBP DIY Video Series – December Recap
ShareThe month of December brought an end to the GBP DIY video series. But the good news is that the month also brought a ton of interesting and important topics to the table. Josh went over some of...
View ArticleGA4 • Six Months Later
ShareThis past July, the digital marketing world experienced a shockwave that was felt throughout the automotive industry and in many other industries as well. Universal Analytics (GA3) was sunsetted...
View ArticleConversions vs False Conversions in GA4
ShareAs you develop a marketing strategy, it is imperative that you periodically look at your data, determine your success stories, and find places where your efforts could use improvement. It has been...
View ArticleHow the Keywords You Target Can Impact Your Data
ShareIt is very possible that you are looking at an inflated version of your website’s traffic without even realizing it. And I’m not talking about Google Analytics 4 nuances or data filters. I’m...
View ArticleA Decrease in Organic Traffic Isn’t Always Detrimental – Here’s Why
ShareWe’ve all felt it: That heavy blow to the chest when you look at your Google Analytics and see data signifying a decrease in your website’s organic traffic. This is especially disappointing when...
View ArticleCar Dealers, Be Aware of This SERP Change
ShareIf you’ve noticed a big change in your rankings for model-related keywords over the last few months, this one goes out to you. As we all know, Google is constantly changing. While these changes...
View ArticleBreaking Down the Search Engine Results Page
ShareThe world of auto dealership marketing often surrounds the search engine results page (SERP). This is inevitable as most people looking to purchase a car will perform some kind of Google search....
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